SUPPORTING YOU EVERY STEP OF THE WAY
We will help you understand the market factors that may influence price, preparation and the promotion of your property so you can make an informed decision that best meets your needs. We will then present you with a customized marketing plan using state-of-the-art technology tools to reach the broadest market, both locally and internationally, for your property so you can secure the best offer.
Just a few of the benefits of signing with us:
- Professional photos and virtual tour
- Complementary pre-sale home inspection
- Multifaceted marketing approach to get the most eyes on your prize
- Members of the CLAR real estate board
GET THE GOLD STANDARD SERVICE...
Ask for a Free Home Evaluation
A well-priced home will generate multiple offers and may lead to a higher value when selling. Our free market analysis factors such as other properties in the area and what they sold for, putting it all into perspective of how your home should be priced. With no obligation to sign, it is worth seeing how the market perceives your home. Click here to get started.
Connect with a Professional
Connect with Sold by Shearers anytime you have questions about the market, selling your home, or the neighbourhoods. We are here to help. We will make sure we price and expose your property to the right buyers. Our multifaceted marketing approach will give you the most exposure in the places that it counts.
See What's on the Market...
Use the search tools on this site to get an idea of the competition in the market. We will also keep you up today with our weekly stats about how your property is being perceived in the market. These statistics come from social media reach, website reach, and realtor.ca as well as how many showings and/or people had been through an open house on the weekend.
WHAT TO CONSIDER BEFORE BEGINNING...
Choosing The Right REALTOR
Choosing the right realtor is an important part of the sales process. The Sold by Shearers Team ensures you get the most eyes on your price. Exposure of your home to potential buyers and finding the right buyer is important to us.
Like most real estate agents, we share your listing to the MLS system which goes to a DDF feed of thousands of other websites, but that is just a starting point. Your listing will appear on each page of our website under Sold by Shearer's Featured Listings, you will have your own website page under the "our listings" tab that we strive to have indexed on the first page of Google when searching your address.
We have a website that compares 98% better than our peers according to Benchmetrics Inc. which tracks and provides analytics for 1238 websites in the area on the PKAR board. Our team offers a social media variety that includes Facebook, Instagram, YouTube and Google to maximize the exposure of your home.
When listing with Sold by Shearers, ask us about our complimentary photography, 3D virtual tours, YouTube videos and drone photography to position your house well in the market. If this sounds like what you would like for your home, we are the right agents for you! Join the Shearer experience!
The Power of Century 21
Century 21 Global Exposure
- 84 countries
- 18 languages
- 36 currencies
- 147,000 agents
- Zillow.com
- Century21global.com
Century 21 National Exposure
- realtor.ca
- Hundreds of third party websites
- 10,000+ Century 21 Agents websites
- Century 21 Canada
Local Century 21 Exposure
- All Local Realtor® Websites
- Century 21 United
- Local MLS & Advertising
- Local Facebook Newsfeed
THE SELLING PROCESS
In the Beginning
- The very first thing to do as a homeowner looking to sell their home is select Realtors® to interview. Look for an agent who is experienced, reliable and your comfortable to be around. Finding the right Realtor® can make all the difference in selling your home.
- Find out what your home is worth. From there you will establish a reasonable price range which will form your listing price and price reductions while selling your home.
- Prepare your home. Getting your home in selling shape is an important process prior to listing your home for sale. It can include (but not limited to) purging your home of clutter, repainting, performing repairs and upgrades, and staging your home.
- Now that all the repairs are done, and your house is viewing ready, it’s time to list it on the market! That is where your realtor comes in. Your realtor will handle creating the listing and marketing your home in the best way to increase potential buyer interest. It’s show-time!
Marketing Your Property
5. Your Realtor® is responsible for the exposure of your property. Below are the different ways Sold by Shearers Team would expose your property if listing with us:
Social Marketing Channels
Facebook & Instagram
Listed one week prior to going on the MLS system, a coming soon post to draw attention and let buyers know that your home is coming onto the market soon. A just listed post when it is on the MLS system followed by neighbourhood pages, and in some cases advertised on Facebook through ad campaigns.
Online Advertising
Our website
Your listing is advertised on our website under the "our listings" tab and again through every page under Sold by Shearers Featured Properties.
Facebook Paid Ads
Facebook/Instagram Paid ads generate more awareness of your listing.
Century 21 United
The Tuesday morning prior to your listing being published on the MLS System we will discuss it at our Sales meeting during the Around the Room Segment. This allows for 130+ Realtors® to know about your listing and potentially have a buyer which sometimes leads to selling it prior to going on the market. Another great advertising opportunity is the "in-city" tour. If your property address falls within the boundaries of our tour, after the sales meeting we can have agents walk through your property to see if it is a good fit for their buyer clients.
Professional Photography & Drone Photography
Professional Photography
Our professional photographer used on all of our listings understands the need to make your home look in tip-top-shape. His photos are a marketing reflection of your home and give an additional boost to buyers viewing the property online. Best part is that they are complimentary when listing with Sold by Shearers.
Drone Photography
Drone photography allows us to showcase the entirety of your property. It will give you a different viewpoint that can’t be seen from the ground and your buyers will be impressed by the extra mile.
Virtual Tours
360° walkthrough tour of your home
It is the most realistic way potential buyers from around the world can be in your home while online. These are interactive and allow your viewer to take the time needed in each room before moving to the next.
Video Tours
A video walkthrough of your home that we will post on our YouTube Channel and Social Marketing platforms as well as your personalized online website page.
Offer to Sold - Almost there...
Keeping your home ready to show at all times, pays off and when you receive an offer you have entered the negotiation phase of the selling process. This is where your Realtor® will review the offer with you, and determine which conditions you agree or disagree too. They may advise you about your options at this time. Negotiations happen through agent voices, so ensure they know exactly what you want when relaying the messages to the buyer's agent. Often, you will receive an offer with conditions meaning that the offer stands as long as the conditions are fulfilled. Should you accept this type of offer, your home will be conditionally sold until the conditions are met, at which point it will then become a firm sale.
One Conditions are Fulfilled...
Once your home is a firm sale and the conditions have been fulfilled, it's time to get busy! Prior to closing you will need to get details in order such as moving companies, locating schools, securing off-site storage if needed, get boxes and get packing.
Closing Day and Beyond...
When closing day arrives, you are ready to take the next step in your journey. Keys are exchanged through the lawyers and all necessary paperwork is already filed. On Moving Day, keep paperwork accessible, do a final walk through of your home to make sure all closets and cabinets are empty and head to your new home! Check all appliances and mechanical components in your new home to make sure everything in the contract is working, then enjoy your fresh beginning.
Questions About Selling?
Check out these FAQs about selling real estate in Peterborough County.
How do you arrive at the listing price?
Your Realtor needs to be knowledgeable about the local market and what homes in that neighbourhood have sold for recently. Our team will present you with a comparative market analysis (CMA) that shows you real time data of what properties similar to yours are selling for.
What should I do to get my house ready for sale?
Here is what you need to do to help you make a great sale:
- Start by decluttering and depersonalizing your home. This will help potential buyers envision themselves living in the space.
- Find a real estate agent who has a strong track record of success in your local area. They can help you navigate the process and get the best price
- Stage your home to highlight its best features and create a cohesive look. Rearrange furniture or add plants to bring life into your home.
- Clean, well-lit, and inviting
- Price your home appropriately
How do you plan to market my home?
Each home is unique and it depends on your real estate situation. But here a few common ways we will market your property:
- Open Houses
- MLS System
- Virtual Tour
- Professional Photography
- Social Media
- Professional Databases
- Many more!
What is the most common reason that a home fails to sell?
Overpricing. It is the most common and number one reason that a home fails to sell. However, with the right REALTOR and data it is pricing a home is nearly formulated down to a science.
HOME SELLER'S GLOSSARY
ASKING PRICE
The price that the seller has agreed to list their property for. The asking price is different from the selling price, which is the final price that has been agreed upon by the buyer and seller.
CHATTELS
Unattached items in the home that can be removed without doing any damage to the property. Chattels are usually not included with the home purchase, unless specified in the Agreement of Purchase and Sale.
CLOSING
This is the final step in the home selling process. Once all offer conditions have been met ownership of the property is transferred to the buyer and the keys are exchanged on the closing date outlined in the offer.
COUNTER OFFER
When the original offer to purchase a home is rejected by the seller, the seller can counteroffer with adjustments, usually to the price or terms of the purchase.
CURB APPEAL
The appeal of a home when viewed from the outside the home. Curb appeal includes the home’s exterior, front yard, and anything else that’s visible from the street.
CURRENT MARKET ASSESSMENT
A CMA (Current Market Assessment) is provided by your real estate agent during the listing process and is complimentary. This report assists with determining the asking price of the home, using current housing market information such location, age, square footage and more.
FIXTURES
Items that are physically attached to the home and require tools to remove. Fixtures are included as part of the purchase. They can be excluded in the listing if specified.
HOME WARRANTY
A warranty that protects the homeowners against future problems with the home for a determined period of time.
STAGING
Preparing a home for sale to appeal to a wide range of homebuyers.
LISTING AGENT
The listing agent represents the home sellers and their best interests in the transaction.
PETERBOROUGH SERVICES
Moving Company
EMS Moving Services - 705-760-1160
Storage & Uhaul
GPL Self-Storage - 705-741-2300
Lawyers
Top 3 rated Lawyers in Peterborough, ON.
https://threebestrated.ca/real-estate-lawyers-in-peterborough-on
Neighbourhood News
Want insight into a particular neighbourhood? Fill out the form to get started.
Take the next step in your journey
We look forward to working with you and helping you reach your home ownership goals. Reach out to get in touch and start the process today. We offer:
CENTURY 21 UNITED REALTY BROKERAGE INC.
387 George Street South (PO Box 178), Peterborough, ON K9J6Y8
(705) 743-4444
CALL THE SOLD BY SHEARERS TEAM : 705-957-9073
JOANNE SHEARER
BROKER
T: 705-930-1750
E: info@joanneshearer.com
AJ SHEARER
BROKER
T: 705-957-9073
E: info@ajshearer.com
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The trademarks MLS®, Multiple Listing Service® and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system. The trademarks REALTOR ® , REALTORS ® and the REALTOR ® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license. This listing content provided by REALTOR.ca has been licensed by REALTOR® members of The Canadian Real Estate Association. Not intended to solicit properties currently listed for sale or buyers under contract.
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